All posts by : Kedar Palashikar

User Experience (UX) Design is a process which used by the design team whose sole objective is to design a system that offers a great experience to its users. Thus UXD embraces the theories of many topics such as user interface design, usability, accessibility, information architecture and human-computer interaction.

 

User experience design is a vast, multi-subject and attractive area. It shapes the products and services we use every day and can make or break the success of a business or brand. User experience (UX) is how a person feels when interfering with a system. This system can be a website, web application, or desktop software, and in modern contexts, usually represented by some form of human-computer interaction (HCI). Study and evaluate how users feel about the system, look at things like ease of use, understanding of the value of the system, usefulness, efficiency in performing tasks.

UX or User Experience, focuses on the overall end user experience, including their perceptions, feelings, and responses about a company’s product, system or service. UX is defined by criteria including: ease of use, accessibility and convenience. Taken together, these individual components contribute to the overall customer experience. The concept of UX is often used in the context of technologies such as smartphones, computers, software and websites. So UX is not only a new field but also a variable – it changes quickly due to advances in technology, new types of interactions and user preferences. User Experience (UX) focuses on what users want, what they value, their capabilities and their limitations. It also takes into account the business objectives and goals of the group managing the project. UX Best Practices improve the quality of user interaction and promote an understanding of your product and any related services.

A UX Designer deals with the whole process of acquiring and assembling a product, including aspects of branding, design, utility and function. This is a story that begins before the device falls into the hands of the user. Products that provide the best user experience (eg iPhone) are thus designed not only with the product in mind, but also with the whole process of acquisition, ownership, and even troubleshooting. Similarly, UX designers don’t just focus on creating usable products; We focus on other aspects of the user experience, such as pleasure, functionality and fun. As a result, there is no single definition of a good user experience. Instead, a good user experience is one that meets the needs of a particular user.

History of UX design

The term user experience originated in Apple in the early 1990’s when cognitive psychologist Donald Norman joined the staff. According to the various accounts of the people who were there at the time, Norman presented a user experience that was described as human interface research. He had the degree of user experience architect, probably the first person to have a UX on his business card. Norman actually started in cognitive psychology, but his writing on the cognitive experience of products with technology products made him a strong voice for leadership and inspiration in a growing field.

To understand this crucial area it is important to explore the history of UX design. The more you know about its origins and the elements and forces that help shape it, the better equipped you will be to navigate the future. If you are new to UX, it serves as a great introduction to the field — and if you are an experienced professional, it can make you think differently.

When you think of user experience design, we immediately associate the term with apps and websites. And especially when considering a specific job description for a UX designer, you may be deceived into thinking that it is a modern concept. In the late 19th century, great thinkers and entrepreneurs such as Frederick Winslow Taylor and Henry Ford began to incorporate basic experience design principles into their production process. In an effort to make human labor more efficient, Taylor conducted extensive research on the interaction between workers and their tools — as UX designers today examine how users interact with products and services. Another important figure in the history of UX is the industrial engineer Henry Dreyfus. In his book Designing for People (1955), Dreyfus gives us a very accurate description of what is now known as UX design.

User Experience Design Process

The user experience design process is a repetitive approach that helps you constantly improve and polish your designs. In the process, you often go through different stages while evaluating your design at each stage. Each phase involves relevant stakeholders in your organization who participate in the process of making your products highly efficient and usable. Below are details that shed light on the stakeholders involved in each stage of the process, the activities to be undertaken and the consequences.

1.Understand

The design solves the problem. To solve it, you must first understand the problem. To analyze requirements, follow industry standard user research methods, including referrals and personal interviews, while monitoring users in a real environment. A business manager is a role in an organization that works directly with customers and receives requirements from them. The design team can work with the business manager to understand users and their needs.

2.Research

Research is a fundamental key step in shaping the user experience. The design team conducts their research to find out how the outside world is working on such features with Keeping an eye on the latest UI trends, design principles and guidelines for your existing user experience. While doing research, start thinking of possible layouts and options to give the desired experience.

3.Sketch

This phase includes the UI definition of the required feature. The design team runs the process based on the last two steps of the process. Draw paper sketches, white board flows and wire frames to share your ideas with stakeholders. This stage itself is a repetitive process. Wire frame testing and evaluation is part of this phase. The design team creates the initial mock-up and shares it with stakeholders to get their input.

4.Design

Now that you have finalized the layout and flow of the interface you need, the next step is to work on the final graphics. Turn beginner mock-ups and wire frames into great looking images with themes and styles they apply. Creating and sharing design specifications (principles, guidelines, colors, typography, iconography) to the development team is also part of this phase.

5. Implement

As technical people participate in the early stages of the process, they can begin implementation while the design phase is in progress. The development team first builds the back-end functionality and connects it to the UI when they get the design artifacts. It is advisable to involve the design team in this phase to help in the development phase. During implementation, it is possible to increase the need for minor changes in design.

6.Evaluate

When product characteristics are applied, the final product is evaluated based on a few factors: after this last stage, the process will repeat itself and depending on the changes required, you can move on to Stage 2, 3 or 4. The desired experience and customer satisfaction is achieved until the process begins. Learn more about the UX design process and other related topics.

UX design Elements

 

UX designers are constantly thinking about the experience of a concept or product. As we work through the UX process it allows us to explore growth opportunities for existing products or to find improvements to develop completely new design concepts. It is important that during this process we incorporate the right design principles to deliver the best positive user experience and to encourage returning users.

1. Strategy

The first level is strategy. At this stage, the designer gathers information and lays the foundation keeping in mind the needs and business objectives of the users. The designer researches who the users and end users are, as well as their needs, pain points, etc.

2. Scope

In the next level, the designer decides the type of ideas and materials he is designing. They set their needs and goals. Functional requirements include functions and features that must be added. Content requirements describe themes, images, audio, videos that will help create value and meet requirements.

3. Structure

Here the designer decides the organization of the design, and how the system will behave when the user interacts with the product. Interaction design builds upon the functional requirements to define the function of the product and user interaction. Information architecture builds upon the content requirements to define how the content will be structured and arranged.

4. Skeleton

The designer puts the back pieces together to determine the visual form of the design. Here, the designer determines the flow and movement of information from one screen to another. The designer ensures that the navigation is smooth and the presentation of information makes it easy for the user to understand.

5. Surface

It is a combination of the following levels. The designer decides on the visual, typography, styling and color layout. To make it easier for the user to use and navigate, the designer finalizes the final surface on which the user will interact.

Importance of UX design

UX is important because it seeks to meet the needs of the user. It aims to provide users with a positive experience that is loyal to the product or brand. In addition, a meaningful user experience allows you to define the customer journey on your website that is most conducive to business success. Nowadays, with so much emphasis on user design, it seems almost unnecessary to describe and support the importance of designing and enhancing the user experience. We can only say, This is important because it meets the needs of our users – enough is enough, and everyone will probably be satisfied with that.

The user experience is important because it strives to meet the needs of the user. Its purpose is to provide the user with a positive experience that is consistent with the product or brand. In addition, a meaningful user experience allows you to define the customer journey on your product that is most conducive to business success. The user experience is different for everyone. The most important thing to keep in mind when designing a product is that even if you designed the product, you may not be a potential user of the product. So we can’t assume what the user wants or how they want it. Bellow there are some reasons why UX design is important

1. Investing in UX design upfront can significantly reduce costs down the line
2. User Experience can help you increase your conversions
3. UX design can help with your SEO
4. Increase your brand loyalty with UX design
5. UX design can help increase word of mouth referrals

Advantages of UX design

Now you know the importance of UX and the difference between the two. This is the time for businesses to move forward and learn the UX design advantages to gain a competitive advantage over others. Bellow are the advantages of UX design.

1. Improves customer acquisition

A strong and valuable user experience gives businesses a strong competitive advantage in attracting and retaining their customers. The more aesthetically pleasing the brand’s site design and the more intuitive the features, the easier it is for them to build trust and thus increase the chances of the brand attracting users and converting them into customers. In fact, an effective UX design is an effective strategy to get new customers over the price.

2. Helps with customer retention

Like customer editing, retaining customers requires a lot of strategy and forethought. The strategies used to retain customers should enable businesses to deliver value from their existing customer base. It’s important that businesses do as much to get their customers as they do to keep them. Simply put, customer editing builds a strong customer base. Customer retention strategies are how a business builds strong relationships with customers, while at the same time generating maximum revenue from them.

3. Optimizes development time and cost

Everyone knows that a well-designed app or site only works. And it’s easy to tell which ones are poorly designed and which ones have been developed with careful planning and thought. People don’t like to use apps with buggy, frequent crashes and outdated designs. Likewise, as a confusing website to navigate, using bad typography, and irrelevant color schemes is going to have a high bounce rate. All of these factors indicate the need for brands and businesses to tap a professional web design agency.

4. Increased productivity

Almost all businesses need an interface that is seamless enough to help their organization market their products and services for profit. Using a simple but effective user experience can help develop solutions and motivate design staff to work with enthusiasm.

5. More user engagement

The easiest way to engage visitors to a brand’s site is to guide them to a specific action using thoughtful design. Therefore, the designer should explain to each page of the site what the user should do next. Normally, this will take the form of a call to action, but making it easier for users to connect is more than telling users what to do next. Theoretically, all pages of a site should be designed with this in mind.

User interface (UI) design is a process of designers use to create interfaces in software or computerized devices, focusing on appearance or style. The user interface is the point at which human users interact with a computer, website, or application. The designer’s goal is to create an interface that is easy to use and pleasing to users. It creating interfaces with a focus on styling and interaction. The UI designer is to create an easy to use and aesthetically pleasing interface for the user. The user interface is the front-end application view on which the user interacts to use the software. UI design focuses on guessing what users need to do and ensuring that the interface has elements that are easy to use and to access, understand and facilitate those actions. UI brings together concepts in interaction design, visual design and information architecture.

 

The term interface refers to an access point where the user interacts with a software application, a browser based website, or a hardware device. A UI designer explores all the interactions and behaviors that a user has with the product to create an interface that perfectly matches the needs of the user. The user interface is the front-end application view on which the user interacts to use the software. The user can handle and control the software as well as the hardware through the user interface. Today, the user interface is found in almost every place where digital technology exists, from computers, mobile phones, cars, music players, airplanes, ships, and so on. The user interface is part of the software and is designed to provide user insights into the software.

The UI can be graphical, text-based, audio-video based, depending on the underlying hardware and software combination. UI can be hardware or software or a combination of both. In design, there is an interface where human users can provide input to a computer or machine. Even though it may seem abstract, every day you are surrounded by these examples. The touch screen on your mobile phone, the menu system on your TV remote, and the apps you use every day have an interface that relays information from the computer to the user, and vice versa. The purpose of UI design is to make the interface intuitive, easy to use and aesthetically pleasing.

The UI is created in layers of interaction that attract human senses like sight, touch, hearing and more. It includes both input devices such as keyboards, mice, track pads, microphones, touch screens, fingerprint scanners, e-pens and cameras, and output devices such as monitors, speakers and printers. Devices that communicate with multiple senses are called multimedia user interfaces. Users are familiar with the interface elements that work in a particular way, so try to be consistent and predictable in your choices and their layout. Doing so will help you to complete the task, get efficiency and satisfaction.

Importance of user interface design ?

The user interface is important to meet user expectations and supporting the effective functionality of your site. A well-executed user interface facilitates effective interaction between the user and the program, app or machine through conflicting views, clean design and responsiveness. Think of it this way: You may have the most powerful tool in the world, but if it is confusing and difficult to use, people will give up and move on to something that is easy to find and works well. In most cases, the tool that the UI designer is working with is software or a website, and users have some clear expectations about how they should work.

When designing a UI for your site, it’s important to consider user expectations in terms of accessibility, visual aesthetics, and ease of use. An optimal combination of effective visual and functional feedback will improve your site’s conversion rate, as it will meet the needs of the user and then those needs. User Experience (UX) Professional’s role is to better understand the user’s journey when interacting with the site or part of the software. Users want to understand what information they think is most important, where they expect to get it, how they can get it, how they will interact with it, and much more. In addition, they search for user information for pain points or areas that make the overall experience confusing or less-ideal. Once assembled they make recommendations for improvement. User interface design is one of the reasons why traffic to your website can increase. It brings people in and puts them there. This is why people recommend your site and become loyal customers. No matter what anyone says, it should never be ignored.

How to create Perfect UI design ?

An ideal UI design should be based on UX. It should be an attractive, unique look; Logical structure; And be easy for users to understand. It’s harder than it sounds. Even if the UI design is perfect, it will inevitably involve a lot of debugging and fine-tuning once it goes live. To deliver an effective GUI, remember users are human, their needs such as comfort and limits on their mental capacity. Follow these tips to create an effective user interface:

1.Keep the interface simple (Simplicity)

The best interfaces are almost invisible to the user. They avoid unnecessary elements and are clear on the language used on the label and in the messaging. When considering UI design, it is said that less is more. This can be understood in many ways, one of which is to make the design simple but comprehensive. Users want to solve their complex problems but they want it to be done seamlessly.

2. Improve Contrast between Text and Images

Reading is made much easier by ensuring simplicity and adequate contrast between text and background colors. Depending on where the text can be placed on your image, you can choose either a tried and tested full image overlay or a more subtle (bottom to top, or top to bottom) gradient overlay to achieve a simple contrast between the two Components.

3. Perfect responsive Design

The website should always be compatible with the screen being viewed, be it a 7-inch mobile phone or a 70-inch TV. Responsive Design is used to create content that easily adjusts to different screen sizes. Designers resize elements in relative units (%) and apply media queries, so their designs can automatically adapt to browser space to ensure content compatibility across all devices.

4. Experiment with design

Create exploration in the lead time of the project to give yourself the opportunity to discover new design elements that can make your final product exceptionally unique and enjoyable to use.

5. Make consistent and use common UI elements

By using common elements in your UI, users feel more comfortable and are able to complete it more quickly. It is also important to create patterns in language, layout and design throughout the site to help with efficiency. Once a user learns how to do something, they should be able to transfer that skill to other parts of the site.

6. Maintain branding

Your user should be able to recognize your brand on every page of your site and new users should be able to recognize your brand on their first visit. Brand attributes are the core values that reveal the true nature and essence of a brand. They are emotional and functional organizations that employ potential and consumer brands. They play an important role in establishing brand identity. so maintain branding is important while creating UI design.

7. Use dynamic effects judiciously

User interaction is the goal, but overuse of interactive elements can be overwhelming. If they are not very useful, the user can be turned off from the whole thing. These effects, instead, should be used to optimize the user experience.

8. Create perfect page layout

Consider the local relationships between the items on the page and structure the page based on the importance. Careful placement of items can help draw attention to the most important pieces of information and help with scanning and readability.

Elements of User Interface (UI) Design.

Good User Interface design is critical to product success. In addition, users may find a product useless. Most designers follow a set of user interface design principles to guide their design and ensure that their products are successful. When designing your interface, try to be consistent and predictable in your choice of interface elements. Whether they are aware of it or not, users are familiar with the components that work in a particular way, so choosing to accept those components when appropriate will help to accomplish the task, efficiency and satisfaction.

1. Input Controls

Input controls allow users to input information into the system. If you need to tell your users what country they are in, for example, you will use input controls to let them do so. This group of components allows users to input information into the product. For example, in the registration process, the input controls allow you to add personal details such as your name, address, contact information, etc. Anything that users need to add details to complete the task, input controls are used. The following input controls are in this category:

• Check boxes

• Radio Buttons

• Drop down Lists

• List Boxes

• Buttons

• Toggles

• Text Fields

• Date Field

2. Navigation Components

Navigational elements help users navigate around the product or website. Common navigational elements include the tab bar on iOS devices and the hamburger menu on Android. As the name suggests, this group of elements is used to navigate a website or app. It sets the user in motion to rotate and complete tasks. Here are seven components you can use for navigation:

• Breadcrumb

• Slider

• Search Field

• Tags

• Pagination

• Icons

• Navigation Menu

3. Informational Components

The elements of information provide users with insights into what a particular button can do or provide insights into the progress of a particular task. It allows users to understand unfamiliar objects or introduce new features. Informational components share information with users.

• Progress Bar

• Tool Tips

• Notifications

• Message Boxes

• Modal Windows

4. Containers

Containers hold related content together. This group of elements is designed to include certain features or related content. It is usually smaller in width or length than the user’s screen size. There are three types of containers that you can use for your product.

• Widgets

• Accordion

• Sidebar

Types of User Interface (UI) Design

The user interface, or UI, describes the way humans interact with machines. Although technically something as simple as a light switch can be considered a UI device, most modern references relate to computers and other electronic devices.

1. Command Line Interface

The command line interface is not as common as the basic user interface in everyday consumer products, but it is still in use in certain situations. For the command line interface, users must type the appropriate instructions in the command line. The computer is first commanded to go to the required file or directory. From there, complete commands are available, from retrieving files to running programs.

2. Menu-Driven Interface

The menu driven user interface gives you a range of commands or options in the form of lists or menus displayed in full screen, pop-up, pull-down or drop-down. ATM is an example of a menu driven interface.

3. Graphical User Interface

The graphical user interface, or GUI, is the type of interface with which the majority of people are the most familiar. You interact with these interfaces by using a mouse, tack pad, or other peripheral to point and click on graphics or icons.

4. touch user interface

The touchscreen GUI is similar to the regular GUI, you use your fingers or stylus to select icons and perform tasks instead of a mouse or track pad. Touchscreen GUIs are commonly found on tablets, smartphones and medical devices, such as slim insulin pumps. The touchscreen GUI has the same advantages and disadvantages as the standard GUI, but also provides a more intimate way of interacting. The lack of peripherals makes the touchscreen GUI very convenient. Of the four types of user interfaces, the graphical user interface is the most common, followed by the touchscreen variation. Despite existing and emerging alternative technologies, the GUI remains the standard of choice.

User Interface (UI) Design Process

UI stands for User Interface, UI design process is the interface animation, visual elements, screen layout and content design. This is basically the graphical layout of the app or website. In the UI design process, we will design the product to the customer’s liking. The purpose of user interface design is to make user interaction interactive and efficient. User interface design is critical to the success of any product.

 

1. Context and user recognition

Identify the way products are used and the convenience of the selected audience. Learn the range of targets and performance options to collect selected audience objectives. How well they help you achieve your goals by ranking efficiency. Limitations related to business thinking and performance and selection of the best product interface allow to reach the main business objective of the assignment.

2. User, task, environmental analysis, and modeling

Initially, the focus is based on user profiles that will interact with the system, i.e. understanding, skills and knowledge, user type, etc., users are categorized based on user profile. Requirements are collected from each category. The developer understands how to develop the interface based on the requirements. Once all the requirements are combined, a detailed analysis is done. In the analysis section, the tasks that the user performs to establish the objectives of the system are identified, described and elaborated.

3. Navigational and systemic interface design

Designing plots sketch the user-product interplay in order to reach the goal. The grading of the scheme by the importance, dependence on the usage frequency and the client’s role. The growth of the information architecture and the navigation interface design giving the best functionality content and user interactivity plot.

4. Interface construction and implementation

Implementation begins with the creation of a prototype (model) that enables evaluation of use conditions. A user interface toolkit that allows the creation of windows, menus, device interactions, error messages, commands, and many other elements of the interactive environment can be used to complete the construction of the interface as the iteration design process continues.

4. Visual interface design

In UI Design Process, we design the creative visual elements of the interface to meet the brand l standards and identity of the company, such as style, color, fonts, graphics solutions. The designing of the icons and the graphic symbols. The design of the screen forms the key screen of content design.

5. Interface Validation

This phase focuses on interface testing. The interface should be such that it should be able to perform tasks properly and be able to handle a variety of tasks. It must meet all user requirements. They should be easy to use and easy to learn. Users should adopt a useful interface in their work.

User Interface Design Advantages

A well developed UI experience can significantly improve your customer satisfaction while interacting with your digital platforms and applications, which translates into higher conversion rates, repeat business and more revenue. Integrating UI design into your process is highly relevant, especially in terms of increasing the adoption of the development process. Having a UI framework in place helps your team develop a first user focus, provides innovative ways to make it easier for people to buy from you, and creates more understandable value for your buyers. Come back and spread the message on their network.

The goal of user interface design is to make digital communication as simple, fluid, intuitive and efficient as possible. Thus, it should anticipate needs and ensure accessibility, comprehension and ease of use by enhancing the user experience. The more in depth knowledge of the target audience, the more efficient the interface will be as it will be designed keeping in mind the profile and the needs of its users. Thus, the interface must always have a user centered design, be it website, app or software. there are some advantages of User Interface design (UI) as follows

• Acquisition of new customers

• Maximize revenue generation opportunities

• Increased Customer Engagement & Retention

• Optimize resources, development time and costs

• Lower Customer Support Costs

• Increased Productivity

• Get more insights from user engagement

Our User Interface design services specializes in creating beautiful and functional interface designs for a variety of digital solutions. We have extensive experience ranging from corporate and campaign websites to apps to intranet, dashboard visualization and complex enterprise solutions. We believe that creativity and visual design are as important as smart information architecture and interactive design that create a smooth and consistent user experience overall. Combining user insights, UI best practices, strategic approach from IA and branding, we are best User Interface design company in pune, we create simple, effective, intuitive and enjoyable interface design solutions that match the product and brand purpose and meet the needs of your users.

 

What is Web Design ?

Web designing is the creation of websites and pages to reflect the company’s brand and information and to ensure a user-friendly experience. Web design refers to the design of websites displayed on the Internet. It usually refers to the user experience aspect of website development. Web design creates an overall look and feel when you use a website. This is the process of planning and creating the elements of your website, from design and layout to images, colors, fonts and graphics. Web design is the process of planning, conceptualizing and arranging online content. Website design goes beyond aesthetics to include the full functionality of the website. Web design also includes web apps, mobile apps and user interface design.

Web design consists a large number of components that work together to create a complete website experience, including graphic design, user experience design, interface design, search engine optimization (SEO)and content creation. These factors determine how a website looks, feels and works on different devices. The web designer works on the appearance, layout and in some cases the content of the website. The format, for example, relates to the colors, fonts, and images used. Layout refers to how information is structured and categorized. Good web design is easy to use, aesthetically pleasing and suits the user group and the brand of the website. Many web pages are designed with a focus on simplicity, so that users will not see any external information and functionality that will distract or confuse them. Keystone of Web Designer Output is a site that wins and enhances the trust of the target audience, it is a serious idea to remove as many possible points of frustration as possible.

Creating a website is one of the pillars of an online presence. As a result, the world of web design is as fast as ever. It is constantly evolving with mobile apps and user interface design to meet the growing needs of website owners and visitors. Web design is different from web development, which is the actual coding that makes a website work. When you build a website, you need both web design and web development services. Although you can find web designers who are also web and UX developers, these are different skill sets. Web designers take your ideas and turn them into mock-ups that show what your future website will look like. Web designers handle the creative part of designing a website.

What is Web Development ?

Web development refers to the process of creating websites on the Internet. Web development, also called website development, refers to tasks related to the creation and maintenance of websites and web applications that run online on the web browser. This includes things like web design, web publishing, web programming and database management. It is an application that works on the Internet.

The term development is usually reserved for the actual construction of these things web design, web programming, and database management. Basic tools include programming languages ​​called HTML (Hypertext Markup Language), CSS (Cascading Style Sheets) and JavaScript. However, there are many other programs used to manage website or to facilitate their construction that would require code writing. Many content management systems (CMS) worked under this category, including WordPress, Joomla, Drupal etc.

The web development process involves web design, web content development, client-side / server-side scripting and network security configuration, among other tasks. In a broader sense, web development includes all the actions, updates, and operations that a website needs to create, maintain, and manage to ensure optimal performance, user experience, and speed. It may also include all the strategic actions required to ensure proper ranking on search engine results. Web development is also known as website development, while the professionals who maintain the website are called web developers.

Difference between Web design and web development

A web designer is a person who makes website looks good. They mainly refer to the glorious part of the website as well as its usability. The main responsibility of web designers is to focus on the style and overall feel of the website using various software’s like Photoshop, Coral Draw etc. to make the website more attractive. Web design is the functionality of a website through its visual appearance and user perspective. Web application and website design includes UX designers and visual designers to help developers create products to create wire frames, mock-ups, design systems, color palettes, templates and more.

Web developers are commonly called programmers. They take designs created by web designers and transform them into fully functional websites. They include Javascript, jQuery, Node.js, PHP, ASP, Python etc. Uses a variety of similar software and tools. Their main goal is to create a smooth, well-functioning website. Web developers are responsible for creating web pages based on the design provided by the designer in collaboration with UX Designer, UI Designer and Visual Designer. There are back-end developers who focus on the infrastructure of the site or web application (hosting, security, etc.), there are front-end developers who focus on site / app functionality, and there are full-stack developers who focus on front-end and back. Work on both ends.

Elements of Web Design

Web design is central to providing a satisfying online experience. Modern web design has come a long way. Websites cannot afford to look like classified sections of a newspaper. If a site doesn’t look sophisticated and doesn’t work flawlessly, it doesn’t get a chance. Web design have many of the key visual elements as all types of design those are as follows:

1. Layout

Graphics, advertisements and text are presented in this way. As the web lives on, the main goal is to help the view find the information they are looking for at a glance. This includes maintaining the balance, consistency and integrity of the design. Primarily, the mobile-friendly layout refers to the use of responsive website design. Responsive web design refers to a design strategy that allows websites to ‘adapt’ to different screen sizes without compromising on usability and user experience.

2. Content

Content and design can work together to enhance the site’s message through visuals and text. The written text should always be relevant and useful, so as not to confuse the reader and give them what they want so that they stay on the site. Content should be search engine optimized and of appropriate length, including relevant keywords. There is no denying that content is king. This plays a big role in search engine optimization (SEO) and is one of the main reasons why people visit your website.

3. Usability

The best utility will never be noticed by the end user, but the bad utility will appear immediately. Your website needs to be easy to navigate, intuitive, accessible and mobile-friendly. The user should always know where they are on the website and be able to find out where they want to go with a little thought. They should be able to access any page they need without looking at the entire site.

4. Visibility

If you have the most aesthetically pleasing and user-friendly website on the web, it will fail unless it is found. Your presence and visibility through digital marketing campaigns including SEO, social media and email marketing is critical to the success of your website. It is important that you understand how to search, what platforms to target, and how to use your content.

5. Interaction

Your website should engage with your audience, get their attention, guide them through the stages of your website, and ultimately encourage them to contact you. Your website is not just for show, it is to help you build leads, increase sales, and grow your business so make sure your website engages with your visitors in the right way.

6. Navigation

Site architecture in web design, menus, and other navigation tools should be designed with users in mind as they browse and search. The goal is to help the user efficiently find the information they need and move around the site with ease.

7. Speed

Did you know that people will leave your business if your website doesn’t load quickly? Studies have shown that if your page load time is more than 3 seconds, your bounce rate increases by 38%. This is bad sign.

Elements of Web Development

 

Web components and processes are interconnected, and the decisions that web developers make depend on these interconnections. So there is an excess in the procedure. If either one component or process is weak, the other strong component or process will be able to compensate. Good implementation can sometimes compensate for poor design, for example. A good objective statement can compensate for a bad statement. The goal is deal with the inevitable problems that arise as a result. The components of a web-development method are as follows:

• Audience information.

• Purpose statement

• Objective statement

• Domain information

• Web specification

• Web presentation

Web Design & Development Features

Make website to be successful, it must not only look good, but also provide a seamless user experience for visitors. That is why good utility is important. This will set your website apart from your competition. In web design, the best utility of a website is to make it easy for visitors to find the information they need quickly and easily. If you want to grow your business, your website must meet the same standards as your competitors. Here are most essential features your site needs.

1. Mobile Friendliness

Now a days, more than 60% of all browsing is done on smartphones and many of us are using phones to shop online. Websites designed from the bottom up for mobile users are likely to lose 60% of traffic and consequently sales. The only solution is to make sure your site has a fully mobile friendly design so that your visitors can access it wherever they want. Doing so can increase your number of visitors.

2. Fast loading speed

If you want to retain site visitors, you know that your website should not load for more than 8 seconds. Slow loading times can have a very negative effect on a website’s performance. Not only will search engines lower your page rank, but there is statistical evidence that users will leave your site if they have to wait. It is estimated that even a one second delay in loading time can reduce the online conversion rate by about 7%. In retail environments, where profit margins are low, improving loading times per second can be the difference between success and failure.

3. Search engine optimized

There is no point in creating a website if you cannot make it visible online. This is where search engine optimization comes in. Doing good SEO can have a business changing effect on the number of organic visitors your website receives. However, holistic optimization is an ongoing task that must be carried out in all three areas of SEO-on-page optimization, on-site optimization and off-site optimization.

4.Effective Navigation

Good navigation is one of the most important aspects of using a website. Simple HTML or JavaScript menus work best and look compatible across all browsers and platforms. It is equally important that the navigation be smooth. Try to limit the number of menu items as much as possible. Drop down menus or sub navigation can work well on large sites with multiple sections and pages.

5.Built for conversion

The main purpose of any business website is to create new business whether it is to attract new customers or to maintain the existing one. To increase your revenue potential, you need to set up specific landing pages and create sales funnels that will have the most impact.

6.Robust Security

you need strong protection to avoid so many cyber attacks on websites, An important part of doing this is choosing a web host that provides you with the security tools you need: robust firewalls, intrusion and malware protection, SSL certificates, spam filtering, and remote backup. At the same time, the site itself is configured for security and make sure passwords are secure using two-factor authentication.

7. Cross Browser Compatibility

The latest versions of Internet browsers have come a long way in ensuring that you get a consistent browsing experience. Even so, owning one is still beyond the reach of the average person. For example, Google Chrome and Mozilla Firefox can render a transparent website background very nicely. However, some coding may be required for it to appear on Internet Explorer.

8. Social media

Social media can work wonders to increase the brand’s reach to new customers. For this reason, every website should have social sharing buttons on their pages so that readers can spread the word. At the same time, companies should set up social media accounts that can send traffic back to their websites.

Advantages of Web Design & Development

The Internet is one of the most valuable inventions of the modern world. Many people see it as an incomparable source of data, capable of offering the ideal solution to any problem with a couple of clicks. PWM, the pioneer of web development company, cannot promise that the Internet has the answer to everything; What is certain is that your business needs to carve out its place numerically. The benefits of web development are contemporary needs for today’s business. Bellow are benefits of web design & development.

• Increased Mobile Traffic

• Needs Less Maintenance

• Increase the sales of business.

• Attract lifetime clients to business.

• Improving user engagement

• Fast loading Web Pages.

• Higher Conversion Rates

• Improved Search Engine Optimization

• Improved Online Browsing Experience

• Better Google Rankings

• Builds trust with your audience

 

E-commerce or electronic commerce is the process of buying and selling goods, products or services over the Internet. It can also refer to other online activities such as auctions, tickets and banking services. E-commerce is often used to sell physical products online, but it can also describe any type of business transaction facilitated by the Internet. These services are provided online on the Internet network. Transactions of money, funds and data are also considered as e-commerce. E-commerce is a way for people to buy and sell retail. Some companies only sell products online, but for many, e-commerce is a distribution channel that is part of a broader strategy that includes physical stores and other revenue streams. Either way, e-commerce allows startups, small businesses and large companies to sell their products in large quantities and reach customers worldwide.

E-commerce operates in four major market segments and can be worked on computers, tablets, smartphones and other smart devices. Almost every fictional product and service is available through e-commerce transactions, including financial services such as books, music, air tickets and stock investing and online banking. As such, it is considered a highly disruptive technology. The terms e-commerce and e-business are often used interchangeably. The term e-tail is sometimes used to refer to the process of online retail shopping transactions. E-business refers to all aspects of running an online business, while e-commerce refers specifically to the transaction of goods and services. The term e-commerce is broad and flexible, as it includes not only Amazon or other shopping portals but also online banking, software services, remote service providers or online course platforms (basically, any transactions made online). Business to Business (B2B), Business to Customer (B2C), Customer to Customer (C2C), Customer to Business (C2B) those business transactions can be done in four ways.

E-commerce History

The history of e-commerce began 41 years ago, when the introduction of early technologies such as electronic data interchange (EDI) and teleshopping in the 1970 paved the way for modern e-commerce stores, as we know them today. E-commerce history is closely linked to the history of the Internet. Online shopping became possible in 1991 when the Internet was opened to the public. Amazon was the first E-commerce website in the US to start selling products online, followed by thousands of businesses.

The foundation of E-commerce was laid in 1979 by Michael Aldrich. He connected his television to the computer using his telephone line. As far as we know today it was the opposite of E-commerce, but his idea created the idea of ​​shopping without visiting a physical store. At that time, most people did not have a computer. Bill Gates and Steve Jobs popularized computers for the average person. Bill Gates said his goal is to “keep a computer on every desk and in every home.” Without computers, E-commerce would be significantly different.

When cable television began to celebrate the wonders of the early 1980’s, some technology savvy users founded the Boston Computer Exchange, a bulletin board system-based marketplace set up to facilitate the sale or trade of used goods. The computer company was a trailblazer in creating a market for fully automated, on-line auctions and general trading. During this time, the development of the Internet gained momentum, from the ability to display basic style sheets to the launch of Amazon and eBay in just a few years. Needless to say, both of them have evolved into massive e-commerce platforms, enabling consumers to sell their own products globally.

 

What is E-commerce website?

An E-commerce website is your digital storefront on the Internet. This facilitates transactions between buyers and sellers. It is a virtual space where you display your products and your online customers choose them. Your website serves as the product shelf, sales staff and cash register of your online business channel. A website that allows people to buy and sell real goods, services and digital products over the Internet. Through e-commerce websites, businesses can process orders, accept payments, manage shipping and logistics, and provide customer service.

Similar to traditional physical retail stores, e-commerce websites allow consumers and businesses to buy and sell each other on a designated platform. The main difference between e-commerce and physical commerce is that e-commerce transactions take place entirely on the Internet, not in one place. Businesses can create branded store experiences on stores like Amazon, create their own commercial sites on dedicated domains, or do it all for a multi-channel approach.

Types of E-commerce Websites

• Physical Goods E-commerce Website.

• Service based E-commerce Website

• Digital Products E-commerce Website

• Drop shipping E-commerce Website

Types of E-Commerce

In general, when we think of e-commerce, online business transactions between suppliers and customers. However, and even if this idea is correct, we can be more specific and actually divide e-commerce into 6 major types those are as follows

1.Business–to-Business (B2B)

Business to business, or B2B, is a method of selling online from one business to another, in other words, wholesale. Business-to-business (B2B) e-commerce covers all electronic transactions of goods or services between companies. Manufacturers and traditional commercial wholesalers typically work with this type of electronic commerce.

2.Business-to-Consumer (B2C)

B2C is easier for businesses to target specific customers online. Businesses are able to keep their products online, allowing customers to purchase products in the comfort of their own home, saving them valuable time. The business to customer type of e-commerce is characterized by the establishment of an electronic business relationship between the business and the end customer. This relates to the retail segment of e-commerce, where traditional retail trade is common.

3.Consumer-to-Consumer (C2C)

Customer to customer (C2C) type e-commerce includes all electronic transactions of goods or services between customers. Typically, these transactions are done by a third party, which provides an online platform where transactions are actually done.

4.Consumer-to-Business (C2B)

C2B is the complete opposite of the traditional meaning of exchanging goods. This type of e-commerce is very common in crowd sourcing based projects. A large number of individuals make their services or products available for purchase for companies looking for these types of services or products.

5.Business-to-Administration (B2A)

This part of e-commerce covers all online transactions between companies and public administrations. This is an area that covers a wide range of and various services, especially financial, social security, employment, legal documents and registration etc.

6.Consumer-to-Administration (C2A)

The customer to administration model covers all electronic transactions between individuals and public administration. Both models, involving public administration (B2A and C2A), are strongly linked to the idea of efficiency and ease of use of services provided by the government to citizens through information and communication technology.

How E-commerce work?

E-commerce is supported by the Internet. Customers access online stores to browse through their own devices and place orders for products or services. As ordered, the client’s web browser interacts with the server hosting the e-commerce website. Data related to the order will be relayed to a central computer known as the Order Manager. It will then be sent to the database that manages the inventory level; A merchant system that manages payment information using applications like PayPal; And bank computers. Eventually, it will return to the order manager. This is to ensure that the store inventory and customer funds are sufficient to process the order.

 

Bellow is the E-commerce working process.

• Using the computer customer tries to order & book online. Web browser interacts back and forth on the internet with the web server that manages the store’s website.

• The web server sends its order to the order manager. It is a central computer that looks at the order at every stage of the process from submission to dispatch.

• The order manager searches the database to find out if the customer has what they want in stock.

• If the item is not in stock, the stock database system may order new supplies from wholesalers or manufacturers. This may involve interacting with the order system at the manufacturer’s headquarters to find the approximate supply time while the customer is still sitting at her computer real time.

• The stock database confirms whether the item is in stock or indicates the approximate delivery date of when the supply will be received from the manufacturer.

• Assuming the item is in stock, the order manager continues to process it. Then the merchant system communicates the payment using the customer’s credit or debit card number.

• The merchant system can perform additional checks with the customer’s own bank computer. The bank’s computer verifies whether the customer has sufficient funds.

• The merchant system authorizes the transaction to proceed, although the funds will not be fully transferred after a few days. The Order Manager confirms that the transaction has been successfully processed and notifies the web server.

• The order manager sends a request to the warehouse to dispatch the goods to the customer.

• A truck from the dispatch firm collects and delivers goods from the warehouse. After shipment, the warehouse computer e-mails the customer to confirm that the goods are on their way.

• The goods are delivered to the customer in preferred time.

E-commerce Development

E-commerce Website Development is the process of developing the technical aspects of your e-commerce website – how it works, accepts payments, responds to user actions, and looks aesthetically pleasing. The web development services industry opens the door for business owners to launch user-friendly websites and address their most important e-commerce challenges, which may include:

• Determining the right features and functionality for your e-commerce project.

• Understand which e-commerce framework might work best for you.

• Integrating e-commerce into the current website site or website template.

The importance of online marketing is increasing day by day and all businesses are looking for e-commerce solutions to increase their revenue. With a clear increase in the use of smart phones, online retail has gained widespread consumer acceptance and is seeing a huge growth trend. The time has come when companies can no longer ignore the growing demand from consumers for online sales. The development of e-commerce websites by commercial companies is one of the most popular options for businesses, providing huge scope for online transactions and sales. Regardless of the general website commonly used to find and retrieve information, e-commerce development services enable the user to purchase goods and services without actually going to the market. Therefore, finding the right e-commerce website development company is an important step for customers. The e-commerce development company is the sole representative of the entire business for customers; So any shortcomings and destructive attitude can affect the business.

Benefits of E-commerce

While there are many reasons to start an e-commerce business, there are some amazing benefits that you can expect once you get your business off the ground. There are many benefits to running your business online. Here are some benefits to look forward to when you launch your online store:

• E-commerce offers the best in convenience and accessibility. Customers can find what they need, anytime, from their desktop or mobile device. More convenience for the customer translates into more business for your company.

• A physical store limits business operations to a specific geographic area. An e-commerce website, on the other hand, lets your business reach more customers globally – increasing your sales potential.

• Cost reduction is another important benefit associated with e-commerce in general. The more trivial a business process is, the more likely it is to succeed, resulting in a significant reduction in transaction costs and, of course, the costs charged to customers.

• Offers global marketing reach & Provides the ease of ordering products online.

• Consumers can easily comparison shop across different brands

• Shopping from home is more convenient for the consumer

• Instead of relying on traditional marketing methods like print advertising to drive traffic to the actual store, you will have a range of affordable marketing channels to get customers to your e-commerce business.

Disadvantages of E-commerce

While e-commerce has many advantages, it also has some potential disadvantages. Below are some common disadvantages:

• No direct interaction with sales clerks leads to less personalized service

• Shipping charges and waiting for product to arrive

• Strongly dependence on information and communication technologies (ICT).

• Inconvenience of returning products

WordPress is an open source content management system (CMS) that makes it easy to build and manage a websites. WordPress is the easiest, most popular way to create your own website or blog. WordPress is free web software where you can use to create beautiful & creative websites, blogs, E commerce websites or apps with easy & less effort. It is the most popular CMS in the world. Millions of business owners, bloggers and publishers use WordPress to maintain their online presence. WordPress is easy to use and can be customized to meet many content management needs, from news and blogging to event calendars, media management and general page content. Website development using WordPress is a smart choice for those who want simplicity with plenty of options for growth.

WordPress was started in 2003 when Mike Little and Matt Mullenweg created the little known blogging tool . Little and Mullenweg built on the original B2 code base, but tried to build a better blogging platform with stronger features and more consistent development and the result is WordPress. First a tool for blogging, WordPress quickly evolved into a comprehensive content management system (CMS) capable of handling a variety of websites very easily.

The WordPress Platform is one of the most flexible open type solution that is constantly updated and has a market share of 60% of this type of platform. This is one of the favorite tools that we use to design powerful, unique websites. The simplicity and attractive interface of the WordPress platform has enabled all users to independently update the website with new content without any problems. There are numerous plugins and add-on features that make WordPress website management easy.

 

Features of WordPress

WordPress build with many amazing features and is constantly updating. Some of these features may not be noticed and may be hidden. As a website building platform and CMS, WordPress sets an impressive feature. Bellow are some of the many features of WordPress.

1. Hide/Show things using screen options

This screen options button allows you to show and hide items on the currently viewed WordPress admin area. You have seen the screen options button on some pages in your WordPress admin area. This feature allows you to simplify your admin pages like post editing screen to suit your workflow.

2. Dashboard Widgets Modification (Move, Add, or Delete)

While longing into dashboard page in the WordPress admin area. The dashboard page has many handy shortcuts pointing to different sections of your website. These sections are divided into separate boxes called Dashboard Widgets. You can click the Screen Options button to show or hide this box. You can also drag and drop items to your WordPress dashboard to rearrange them.

3. Accessibility Mode for Widgets

WordPress also comes with hidden accessibility mode for WordPress widgets. This accessibility mode makes it easy to add widgets without dragging and dropping items. Accessibility mode for WordPress widgets can be activated by clicking on the Screen Options button to appear on the –> Widgets page.

4. Directly Paste URL to Make Links in Editor

Most users don’t realize that instead of using a popup to paste a link, they can simply select a text and press CTRL + V to paste the URL. The visual editor automatically converts it into a link.

5. Directly Paste URL to Make Links in Editor

Try out a new theme without activating it. Just install your new WordPress theme and then go to the Appearance –> Themes page. Mouse over the thumbnail of the newly installed theme and then click the Live Preview button. WordPress will launch a theme customizer showing a preview of your website using the new theme.

6. Split Single Post into Multiple Pages

Want to split a long post into multiple pages? Just add the <– Next page –> tag to your post and WordPress will split it into two pages. Add again if you want to split the tag into more pages. This feature is especially useful if you are writing exceptionally long articles and do not want users to scroll too much.

7. Images Editing feature in WordPress

WordPress makes it easy to add images to your posts and pages. Many users are unaware that WordPress also comes with some basic image editing features. Just visit the Media –> Library page and then click on any image. You can click the Image Edit button from the Image Details popup. In image editing mode, you can crop, rotate and resize the image. You can also flip the image horizontally or vertically. These image editing features come in handy when you need to quickly crop or resize large image files directly from WordPress.

8. Embed Links, Videos, and Multimedia

WordPress automatically embeds content on some popular websites like YouTube, Twitter, Instagram, etc. All you need to do is paste the URL of one of the supported sites and WordPress will automatically embed it for you.

9. Markdown and Keyboard Shortcuts for Write Faster

WordPress comes with a full range of keyboard shortcuts that you can use to write faster. In addition to these shortcuts, you can also use markdown like formatting shortcuts. Just enter the formatting shortcuts and WordPress will convert them to HTML.

Why Choose WordPress ?

If you want to develop a website then this is an easy to use platform. However, if you have experience building websites, WordPress development has a lot to offer. It’s fully customizable, and its plugins and theme systems can enable you to create almost any site. If you are ready to go for WordPress, you will want to choose the right & reliable hosting provider to get the most out of this CMS. There are many reasons why to choose WordPress for website development those are as follows

 

1. It’s Open-Source Software Platform

The open source software platform is free, which means you can use it for any type of project, be it commercial or otherwise. You can customize it to your liking. With WordPress, you can look under the CMS and make changes in any aspect of it. The open source format of WordPress is also one of the main reasons why a large community of developers create new tools for it.

2. Reliability

Considering that WordPress is used by about one third of the websites worldwide, it is safe to say that your site will be in good hands if you use it. Big name sites like TED, TechCrunch, UPS and CNN all use WordPress platform. WordPress is powerful on 34% of all websites worldwide. At least numbers like this are amazing so this platform is reliable.

3. Full support

Since WordPress is used by many people around the world, there are numerous guides, tutorials and resources available online. You can take advantage of the WordPress Forum where you can interact with others using the most popular CMS on the planet. In addition to those options, you can also get help and support directly from the WordPress support team.

4. SEO friendly

SEO can make or break the success of your website. So it’s something that you need to start focusing on from the inception of your site. WordPress makes this easy by having some built-in tools that tell you how SEO friendly your content is. Although most of you will want to upgrade from the basic SEO tools and install a WordPress SEO plugin for SEO analysis and submissions.

5. Completely Customizable

Customizing WordPress themes is easy as many of them come with their own options panel which allows you to change the color, upload your logo, change the background, create beautiful slider and customize it as per your need without writing any code.

6. Flexibility

You have the option to use the original version of the platform to publish blog posts. Or on the other side of the spectrum, you can use it for your business website and add widgets and plugins to add functionality. You can use any version of WordPress any time or change it any time you want.

7. Security

WordPress is a safe and secure platform. But this does not mean that you are completely vulnerable to malicious attacks, hackers and malware on your website. Fortunately, WordPress makes it easy for you to enhance the security of your site with features like password protection for folder content. Keeping your WordPress version up to date will also help fight bugs and potential security threats.

8. Easy To Install

If you can click a few buttons, you can install WordPress on your site. There are several good reasons why you might want to install WordPress on a local computer. You’re creating a new site from scratch, installing a new theme or plugin, or you need a safe place to experiment on your existing website, without fear of breaking it.

Use of WordPress of Plugins

The WordPress plugin is an additional code package that you can upload to your website to add new features, functionality or integration. The WordPress plugin is a piece of software that “plugs in” to your WordPress site. Plugins can add new functionality or enhance existing functionality on your site, allowing you to create virtually any type of website, from E-commerce store to portfolio to directory site.

Plugins play a vital role in building a great website using WordPress. They make it easy for users to add features to their website without knowing a single line of code. WordPress plugins are apps that allow you to add new features and functionality to your WordPress website, just as mobile apps do for your smartphone.

• Plugins can be added via the Plugins menu in your WordPress dashboard.

• Using the built-in search function, you can find free plugins available on the WordPress.org Plugins directory.

• Plugins can also be packaged as zip files uploaded by the Plugins menu uploader in your WordPress dashboard.

Advantages of Using WordPress

WordPress has become the preferred content management software for non blogging websites. Here are some reasons why WordPress is so popular and why you might consider switching to the WordPress platform for your website. Whether you are committed to using WordPress or not, you need to be aware of some of the advantages that developers bring to their doorstep.

• Simple and easy to use

• User friendly Even for Beginners

• Themes Offer Multiple Options

• Manage Website from Any Computer

• Plugins Extend Functionality

• Attractive design options

• Search Engine Optimization (SEO) Friendly

• Easy content management

• Strong community support

• Mobile Responsive designs

• WordPress Sites Have a Built-In Blog functionality

Disadvantages of Using WordPress

WordPress is the most used content management system (CMS) in the world. With millions of users, it is widely appreciated for its benefits. But, while their promotion is still strong, many people ignore or are unaware that there are some weak points in WordPress that may cause them to reconsider their decisions or options. Here are some disadvantages why you should not choose a WordPress site

• Vulnerability

• Frequent Theme and Plugin Updates

• Need Lots of Plugins for Additional Features

• Slow Page Speed

• Poor SEO Ranking

• Website Vulnerability