User experience design

What is User experience design?

User Experience (UX) Design is a process which used by the design team whose sole objective is to design a system that offers a great experience to its users. Thus UXD embraces the theories of many topics such as user interface design, usability, accessibility, information architecture and human-computer interaction.

User experience design

User experience design is a vast, multi-subject and attractive area. It shapes the products and services we use every day and can make or break the success of a business or brand. User experience (UX) is how a person feels when interfering with a system. This system can be a website, web application, or desktop software, and in modern contexts, usually represented by some form of human-computer interaction (HCI). Study and evaluate how users feel about the system, look at things like ease of use, understanding of the value of the system, usefulness, efficiency in performing tasks.

UX or User Experience, focuses on the overall end user experience, including their perceptions, feelings, and responses about a company’s product, system or service. UX is defined by criteria including: ease of use, accessibility and convenience. Taken together, these individual components contribute to the overall customer experience. The concept of UX is often used in the context of technologies such as smartphones, computers, software and websites. So UX is not only a new field but also a variable – it changes quickly due to advances in technology, new types of interactions and user preferences. User Experience (UX) focuses on what users want, what they value, their capabilities and their limitations. It also takes into account the business objectives and goals of the group managing the project. UX Best Practices improve the quality of user interaction and promote an understanding of your product and any related services.

A UX Designer deals with the whole process of acquiring and assembling a product, including aspects of branding, design, utility and function. This is a story that begins before the device falls into the hands of the user. Products that provide the best user experience (eg iPhone) are thus designed not only with the product in mind, but also with the whole process of acquisition, ownership, and even troubleshooting. Similarly, UX designers don’t just focus on creating usable products; We focus on other aspects of the user experience, such as pleasure, functionality and fun. As a result, there is no single definition of a good user experience. Instead, a good user experience is one that meets the needs of a particular user.

History of UX design

The term user experience originated in Apple in the early 1990’s when cognitive psychologist Donald Norman joined the staff. According to the various accounts of the people who were there at the time, Norman presented a user experience that was described as human interface research. He had the degree of user experience architect, probably the first person to have a UX on his business card. Norman actually started in cognitive psychology, but his writing on the cognitive experience of products with technology products made him a strong voice for leadership and inspiration in a growing field.

To understand this crucial area it is important to explore the history of UX design. The more you know about its origins and the elements and forces that help shape it, the better equipped you will be to navigate the future. If you are new to UX, it serves as a great introduction to the field — and if you are an experienced professional, it can make you think differently.

When you think of user experience design, we immediately associate the term with apps and websites. And especially when considering a specific job description for a UX designer, you may be deceived into thinking that it is a modern concept. In the late 19th century, great thinkers and entrepreneurs such as Frederick Winslow Taylor and Henry Ford began to incorporate basic experience design principles into their production process. In an effort to make human labor more efficient, Taylor conducted extensive research on the interaction between workers and their tools — as UX designers today examine how users interact with products and services. Another important figure in the history of UX is the industrial engineer Henry Dreyfus. In his book Designing for People (1955), Dreyfus gives us a very accurate description of what is now known as UX design.

User Experience Design Process

The user experience design process is a repetitive approach that helps you constantly improve and polish your designs. In the process, you often go through different stages while evaluating your design at each stage. Each phase involves relevant stakeholders in your organization who participate in the process of making your products highly efficient and usable. Below are details that shed light on the stakeholders involved in each stage of the process, the activities to be undertaken and the consequences.


The design solves the problem. To solve it, you must first understand the problem. To analyze requirements, follow industry standard user research methods, including referrals and personal interviews, while monitoring users in a real environment. A business manager is a role in an organization that works directly with customers and receives requirements from them. The design team can work with the business manager to understand users and their needs.


Research is a fundamental key step in shaping the user experience. The design team conducts their research to find out how the outside world is working on such features with Keeping an eye on the latest UI trends, design principles and guidelines for your existing user experience. While doing research, start thinking of possible layouts and options to give the desired experience.


This phase includes the UI definition of the required feature. The design team runs the process based on the last two steps of the process. Draw paper sketches, white board flows and wire frames to share your ideas with stakeholders. This stage itself is a repetitive process. Wire frame testing and evaluation is part of this phase. The design team creates the initial mock-up and shares it with stakeholders to get their input.


Now that you have finalized the layout and flow of the interface you need, the next step is to work on the final graphics. Turn beginner mock-ups and wire frames into great looking images with themes and styles they apply. Creating and sharing design specifications (principles, guidelines, colors, typography, iconography) to the development team is also part of this phase.

5. Implement

As technical people participate in the early stages of the process, they can begin implementation while the design phase is in progress. The development team first builds the back-end functionality and connects it to the UI when they get the design artifacts. It is advisable to involve the design team in this phase to help in the development phase. During implementation, it is possible to increase the need for minor changes in design.


When product characteristics are applied, the final product is evaluated based on a few factors: after this last stage, the process will repeat itself and depending on the changes required, you can move on to Stage 2, 3 or 4. The desired experience and customer satisfaction is achieved until the process begins. Learn more about the UX design process and other related topics.

UX design Elements

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UX designers are constantly thinking about the experience of a concept or product. As we work through the UX process it allows us to explore growth opportunities for existing products or to find improvements to develop completely new design concepts. It is important that during this process we incorporate the right design principles to deliver the best positive user experience and to encourage returning users.

1. Strategy

The first level is strategy. At this stage, the designer gathers information and lays the foundation keeping in mind the needs and business objectives of the users. The designer researches who the users and end users are, as well as their needs, pain points, etc.

2. Scope

In the next level, the designer decides the type of ideas and materials he is designing. They set their needs and goals. Functional requirements include functions and features that must be added. Content requirements describe themes, images, audio, videos that will help create value and meet requirements.

3. Structure

Here the designer decides the organization of the design, and how the system will behave when the user interacts with the product. Interaction design builds upon the functional requirements to define the function of the product and user interaction. Information architecture builds upon the content requirements to define how the content will be structured and arranged.

4. Skeleton

The designer puts the back pieces together to determine the visual form of the design. Here, the designer determines the flow and movement of information from one screen to another. The designer ensures that the navigation is smooth and the presentation of information makes it easy for the user to understand.

5. Surface

It is a combination of the following levels. The designer decides on the visual, typography, styling and color layout. To make it easier for the user to use and navigate, the designer finalizes the final surface on which the user will interact.

Importance of UX design

UX is important because it seeks to meet the needs of the user. It aims to provide users with a positive experience that is loyal to the product or brand. In addition, a meaningful user experience allows you to define the customer journey on your website that is most conducive to business success. Nowadays, with so much emphasis on user design, it seems almost unnecessary to describe and support the importance of designing and enhancing the user experience. We can only say, This is important because it meets the needs of our users – enough is enough, and everyone will probably be satisfied with that.

The user experience is important because it strives to meet the needs of the user. Its purpose is to provide the user with a positive experience that is consistent with the product or brand. In addition, a meaningful user experience allows you to define the customer journey on your product that is most conducive to business success. The user experience is different for everyone. The most important thing to keep in mind when designing a product is that even if you designed the product, you may not be a potential user of the product. So we can’t assume what the user wants or how they want it. Bellow there are some reasons why UX design is important

  1. Investing in UX design upfront can significantly reduce costs down the line
  2. User Experience can help you increase your conversions
  3. UX design can help with your SEO
  4. Increase your brand loyalty with UX design
  5. UX design can help increase word of mouth referrals

Advantages of UX design

Now you know the importance of UX and the difference between the two. This is the time for businesses to move forward and learn the UX design advantages to gain a competitive advantage over others. Bellow are the advantages of UX design.

1. Improves customer acquisition

A strong and valuable user experience gives businesses a strong competitive advantage in attracting and retaining their customers. The more aesthetically pleasing the brand’s site design and the more intuitive the features, the easier it is for them to build trust and thus increase the chances of the brand attracting users and converting them into customers. In fact, an effective UX design is an effective strategy to get new customers over the price.

2. Helps with customer retention

Like customer editing, retaining customers requires a lot of strategy and forethought. The strategies used to retain customers should enable businesses to deliver value from their existing customer base. It’s important that businesses do as much to get their customers as they do to keep them. Simply put, customer editing builds a strong customer base. Customer retention strategies are how a business builds strong relationships with customers, while at the same time generating maximum revenue from them.

3. Optimizes development time and cost

Everyone knows that a well-designed app or site only works. And it’s easy to tell which ones are poorly designed and which ones have been developed with careful planning and thought. People don’t like to use apps with buggy, frequent crashes and outdated designs. Likewise, as a confusing website to navigate, using bad typography, and irrelevant color schemes is going to have a high bounce rate. All of these factors indicate the need for brands and businesses to tap a professional web design agency.

4. Increased productivity

Almost all businesses need an interface that is seamless enough to help their organization market their products and services for profit. Using a simple but effective user experience can help develop solutions and motivate design staff to work with enthusiasm.

5. More user engagement

The easiest way to engage visitors to a brand’s site is to guide them to a specific action using thoughtful design. Therefore, the designer should explain to each page of the site what the user should do next. Normally, this will take the form of a call to action, but making it easier for users to connect is more than telling users what to do next. Theoretically, all pages of a site should be designed with this in mind.

User Interface design company

What is User Interface Design?

User interface (UI) design is a process of designers use to create interfaces in software or computerized devices, focusing on appearance or style. The user interface is the point at which human users interact with a computer, website, or application. The designer’s goal is to create an interface that is easy to use and pleasing to users. It creating interfaces with a focus on styling and interaction. The UI designer is to create an easy to use and aesthetically pleasing interface for the user. The user interface is the front-end application view on which the user interacts to use the software. UI design focuses on guessing what users need to do and ensuring that the interface has elements that are easy to use and to access, understand and facilitate those actions. UI brings together concepts in interaction design, visual design and information architecture.

User Interface design company

The term interface refers to an access point where the user interacts with a software application, a browser based website, or a hardware device. A UI designer explores all the interactions and behaviors that a user has with the product to create an interface that perfectly matches the needs of the user. The user interface is the front-end application view on which the user interacts to use the software. The user can handle and control the software as well as the hardware through the user interface. Today, the user interface is found in almost every place where digital technology exists, from computers, mobile phones, cars, music players, airplanes, ships, and so on. The user interface is part of the software and is designed to provide user insights into the software.

The UI can be graphical, text-based, audio-video based, depending on the underlying hardware and software combination. UI can be hardware or software or a combination of both. In design, there is an interface where human users can provide input to a computer or machine. Even though it may seem abstract, every day you are surrounded by these examples. The touch screen on your mobile phone, the menu system on your TV remote, and the apps you use every day have an interface that relays information from the computer to the user, and vice versa. The purpose of UI design is to make the interface intuitive, easy to use and aesthetically pleasing.

The UI is created in layers of interaction that attract human senses like sight, touch, hearing and more. It includes both input devices such as keyboards, mice, track pads, microphones, touch screens, fingerprint scanners, e-pens and cameras, and output devices such as monitors, speakers and printers. Devices that communicate with multiple senses are called multimedia user interfaces. Users are familiar with the interface elements that work in a particular way, so try to be consistent and predictable in your choices and their layout. Doing so will help you to complete the task, get efficiency and satisfaction.

Importance of user interface design ?

The user interface is important to meet user expectations and supporting the effective functionality of your site. A well-executed user interface facilitates effective interaction between the user and the program, app or machine through conflicting views, clean design and responsiveness. Think of it this way: You may have the most powerful tool in the world, but if it is confusing and difficult to use, people will give up and move on to something that is easy to find and works well. In most cases, the tool that the UI designer is working with is software or a website, and users have some clear expectations about how they should work.

When designing a UI for your site, it’s important to consider user expectations in terms of accessibility, visual aesthetics, and ease of use. An optimal combination of effective visual and functional feedback will improve your site’s conversion rate, as it will meet the needs of the user and then those needs. User Experience (UX) Professional’s role is to better understand the user’s journey when interacting with the site or part of the software. Users want to understand what information they think is most important, where they expect to get it, how they can get it, how they will interact with it, and much more. In addition, they search for user information for pain points or areas that make the overall experience confusing or less-ideal. Once assembled they make recommendations for improvement. User interface design is one of the reasons why traffic to your website can increase. It brings people in and puts them there. This is why people recommend your site and become loyal customers. No matter what anyone says, it should never be ignored.

How to create Perfect UI design ?

An ideal UI design should be based on UX. It should be an attractive, unique look; Logical structure; And be easy for users to understand. It’s harder than it sounds. Even if the UI design is perfect, it will inevitably involve a lot of debugging and fine-tuning once it goes live. To deliver an effective GUI, remember users are human, their needs such as comfort and limits on their mental capacity. Follow these tips to create an effective user interface:

1.Keep the interface simple (Simplicity)

The best interfaces are almost invisible to the user. They avoid unnecessary elements and are clear on the language used on the label and in the messaging. When considering UI design, it is said that less is more. This can be understood in many ways, one of which is to make the design simple but comprehensive. Users want to solve their complex problems but they want it to be done seamlessly.

2. Improve Contrast between Text and Images

Reading is made much easier by ensuring simplicity and adequate contrast between text and background colors. Depending on where the text can be placed on your image, you can choose either a tried and tested full image overlay or a more subtle (bottom to top, or top to bottom) gradient overlay to achieve a simple contrast between the two Components.

3. Perfect responsive Design

The website should always be compatible with the screen being viewed, be it a 7-inch mobile phone or a 70-inch TV. Responsive Design is used to create content that easily adjusts to different screen sizes. Designers resize elements in relative units (%) and apply media queries, so their designs can automatically adapt to browser space to ensure content compatibility across all devices.

4. Experiment with design

Create exploration in the lead time of the project to give yourself the opportunity to discover new design elements that can make your final product exceptionally unique and enjoyable to use.

5. Make consistent and use common UI elements

By using common elements in your UI, users feel more comfortable and are able to complete it more quickly. It is also important to create patterns in language, layout and design throughout the site to help with efficiency. Once a user learns how to do something, they should be able to transfer that skill to other parts of the site.

6. Maintain branding

Your user should be able to recognize your brand on every page of your site and new users should be able to recognize your brand on their first visit. Brand attributes are the core values that reveal the true nature and essence of a brand. They are emotional and functional organizations that employ potential and consumer brands. They play an important role in establishing brand identity. so maintain branding is important while creating UI design.

7. Use dynamic effects judiciously

User interaction is the goal, but overuse of interactive elements can be overwhelming. If they are not very useful, the user can be turned off from the whole thing. These effects, instead, should be used to optimize the user experience.

8. Create perfect page layout

Consider the local relationships between the items on the page and structure the page based on the importance. Careful placement of items can help draw attention to the most important pieces of information and help with scanning and readability.

Elements of User Interface (UI) Design.

Good User Interface design is critical to product success. In addition, users may find a product useless. Most designers follow a set of user interface design principles to guide their design and ensure that their products are successful. When designing your interface, try to be consistent and predictable in your choice of interface elements. Whether they are aware of it or not, users are familiar with the components that work in a particular way, so choosing to accept those components when appropriate will help to accomplish the task, efficiency and satisfaction.

1. Input Controls

Input controls allow users to input information into the system. If you need to tell your users what country they are in, for example, you will use input controls to let them do so. This group of components allows users to input information into the product. For example, in the registration process, the input controls allow you to add personal details such as your name, address, contact information, etc. Anything that users need to add details to complete the task, input controls are used. The following input controls are in this category:

  • Check boxes

  • Radio Buttons

  • Drop down Lists

  • List Boxes

  • Buttons

  • Toggles

  • Text Fields

  • Date Field

2. Navigation Components

Navigational elements help users navigate around the product or website. Common navigational elements include the tab bar on iOS devices and the hamburger menu on Android. As the name suggests, this group of elements is used to navigate a website or app. It sets the user in motion to rotate and complete tasks. Here are seven components you can use for navigation:

  • Breadcrumb

  • Slider

  • Search Field

  • Tags

  • Pagination

  • Icons

  • Navigation Menu

3. Informational Components

The elements of information provide users with insights into what a particular button can do or provide insights into the progress of a particular task. It allows users to understand unfamiliar objects or introduce new features. Informational components share information with users.

  • Progress Bar

  • Tool Tips

  • Notifications

  • Message Boxes

  • Modal Windows

4. Containers

Containers hold related content together. This group of elements is designed to include certain features or related content. It is usually smaller in width or length than the user’s screen size. There are three types of containers that you can use for your product.

  • Widgets

  • Accordion

  • Sidebar

Types of User Interface (UI) Design

The user interface, or UI, describes the way humans interact with machines. Although technically something as simple as a light switch can be considered a UI device, most modern references relate to computers and other electronic devices.

1. Command Line Interface

The command line interface is not as common as the basic user interface in everyday consumer products, but it is still in use in certain situations. For the command line interface, users must type the appropriate instructions in the command line. The computer is first commanded to go to the required file or directory. From there, complete commands are available, from retrieving files to running programs.

2. Menu-Driven Interface

The menu driven user interface gives you a range of commands or options in the form of lists or menus displayed in full screen, pop-up, pull-down or drop-down. ATM is an example of a menu driven interface.

3. Graphical User Interface

The graphical user interface, or GUI, is the type of interface with which the majority of people are the most familiar. You interact with these interfaces by using a mouse, tack pad, or other peripheral to point and click on graphics or icons.

4. touch user interface

The touchscreen GUI is similar to the regular GUI, you use your fingers or stylus to select icons and perform tasks instead of a mouse or track pad. Touchscreen GUIs are commonly found on tablets, smartphones and medical devices, such as slim insulin pumps. The touchscreen GUI has the same advantages and disadvantages as the standard GUI, but also provides a more intimate way of interacting. The lack of peripherals makes the touchscreen GUI very convenient. Of the four types of user interfaces, the graphical user interface is the most common, followed by the touchscreen variation. Despite existing and emerging alternative technologies, the GUI remains the standard of choice.

User Interface (UI) Design Process

UI stands for User Interface, UI design process is the interface animation, visual elements, screen layout and content design. This is basically the graphical layout of the app or website. In the UI design process, we will design the product to the customer’s liking. The purpose of user interface design is to make user interaction interactive and efficient. User interface design is critical to the success of any product.

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1. Context and user recognition

Identify the way products are used and the convenience of the selected audience. Learn the range of targets and performance options to collect selected audience objectives. How well they help you achieve your goals by ranking efficiency. Limitations related to business thinking and performance and selection of the best product interface allow to reach the main business objective of the assignment.

2. User, task, environmental analysis, and modeling

Initially, the focus is based on user profiles that will interact with the system, i.e. understanding, skills and knowledge, user type, etc., users are categorized based on user profile. Requirements are collected from each category. The developer understands how to develop the interface based on the requirements. Once all the requirements are combined, a detailed analysis is done. In the analysis section, the tasks that the user performs to establish the objectives of the system are identified, described and elaborated.

3. Navigational and systemic interface design

Designing plots sketch the user-product interplay in order to reach the goal. The grading of the scheme by the importance, dependence on the usage frequency and the client’s role. The growth of the information architecture and the navigation interface design giving the best functionality content and user interactivity plot.

4. Interface construction and implementation

Implementation begins with the creation of a prototype (model) that enables evaluation of use conditions. A user interface toolkit that allows the creation of windows, menus, device interactions, error messages, commands, and many other elements of the interactive environment can be used to complete the construction of the interface as the iteration design process continues.

4. Visual interface design

In UI Design Process, we design the creative visual elements of the interface to meet the brand l standards and identity of the company, such as style, color, fonts, graphics solutions. The designing of the icons and the graphic symbols. The design of the screen forms the key screen of content design.

5. Interface Validation

This phase focuses on interface testing. The interface should be such that it should be able to perform tasks properly and be able to handle a variety of tasks. It must meet all user requirements. They should be easy to use and easy to learn. Users should adopt a useful interface in their work.

User Interface Design Advantages

A well developed UI experience can significantly improve your customer satisfaction while interacting with your digital platforms and applications, which translates into higher conversion rates, repeat business and more revenue. Integrating UI design into your process is highly relevant, especially in terms of increasing the adoption of the development process. Having a UI framework in place helps your team develop a first user focus, provides innovative ways to make it easier for people to buy from you, and creates more understandable value for your buyers. Come back and spread the message on their network.

The goal of user interface design is to make digital communication as simple, fluid, intuitive and efficient as possible. Thus, it should anticipate needs and ensure accessibility, comprehension and ease of use by enhancing the user experience. The more in depth knowledge of the target audience, the more efficient the interface will be as it will be designed keeping in mind the profile and the needs of its users. Thus, the interface must always have a user centered design, be it website, app or software. there are some advantages of User Interface design (UI) as follows

  • Acquisition of new customers

  • Maximize revenue generation opportunities

  • Increased Customer Engagement & Retention

  • Optimize resources, development time and costs

  • Lower Customer Support Costs

  • Increased Productivity

  • Get more insights from user engagement

Our User Interface design services specializes in creating beautiful and functional interface designs for a variety of digital solutions. We have extensive experience ranging from corporate and campaign websites to apps to intranet, dashboard visualization and complex enterprise solutions. We believe that creativity and visual design are as important as smart information architecture and interactive design that create a smooth and consistent user experience overall. Combining user insights, UI best practices, strategic approach from IA and branding, we are best User Interface design company in pune, we create simple, effective, intuitive and enjoyable interface design solutions that match the product and brand purpose and meet the needs of your users.